Kiwi company Serato has revolutionised the world of DJing.

Their creation meant DJs could spin MP3s in the same way they would spin a vinyl, giving them more freedom than ever before.

Tomorrow night, the company celebrates its tenth anniversary, and some of the world’s top DJs are coming to the party.

You have got to be a fairly famous DJ to appear on a hit HBO show like Entourage and DJ AM is that famous. He has got his own club in Los Angeles, he has dated Mandy Moore and Nicole Richie and various models.

And, what is more, he says new Zealand DJ'ing software Scratch Live changed his life.

“Serato's Scratch Live gave me the third hand I always needed,” says DJ AM.

Five years go New Zealand company Serato created the software, which allows DJ's to mix and scratch files from their computer using regular old turntables.

“The first year it was all word of mouth and people had to be in the know then is just went wild and knocked all the competition out,”

No longer did DJs have to seek out hundreds of 12 inch vinyls to get their parties started, as they could do the same thing, and more, with MP3s.

The New Zealand made system became so popular; it even brought a three time Grammy award winning DJ Mark Ronson out of retirement.

“It is surreal. When we got together to start this company it was not going to be anything with DJing now it turns out its our main focus,” says AJ Bertenshaw, co founder Serato.

And now their software is the main focus of DJ's around the world, from our very own P-money, to the Entourage-loving DJ AM.

Reflex® software offers the latest in high-performance, digital mixing for professional DJs and producers.


Clearwater, FL, June 6 -- Digital 1 Media, Inc. today announced the commercial release of PCDJ Reflex®, the Company's new, high-performance mixing software for professional DJs. The product is marketed through the Company's subsidiary, Digital 1 DJ (www.pcdj.com). PCDJ Reflex® boasts more than 100 new features not found in the Company's popular PCDJ FX VRM dual audio-file player. With the Reflex® product offering, Digital 1 DJ has achieved a more complete and advanced DJ software solution then anything else currently available on the market.

"We compiled a wish list from thousands of PCDJ pro-users and incorporated the most-asked-for features into a 'dream package' for digital DJs," stated Digital 1 DJ General Manager, Andrew Van Almen. "Every tool a professional DJ needs to produce studio-quality mixes and remixes has been incorporated into PCDJ Reflex®."

in addition to giving DJs the ability to sweeten tracks by adding VST plug-ins, Reflex® offers three independent players with interactive waveform displays. This makes cueing and looping easier, faster, and friendlier. With new Beat Grid and Quantization technology, Reflex® provides the DJ with fully assisted bar detection and beat location marking. This feature can be used for seamless auto-beat mixing, or can be turned off for normal real-time user control. Among PCDJ Reflex's most anticipated features are its versatile control options. DJs can now choose between time-coded vinyl/CD control, full midi, PCDJ's DAC-2 or DAC-3 controllers, the Denon DJ DN-HC4500, DN-HS5500, DN-HD2500, DN-S1200 controllers, or any combination for any type of gig in any environment.

DJs familiar with PCDJ software will find in Reflex® major enhancements to the player's Record Case. Reflex® can easily handle hundreds of thousands of tracks with a search as you type find function. Digital 1 DJ has also added back the popular case player for fast listening to songs. In addition, PCDJ Reflex® exceeds all of the important features of previous PCDJ products; including automatic BPM extraction, unlimited cue-point-per-song capability, and Automatic Beat Matching - in addition to greatly improved time stretching and pitch shifting.

Digital 1 DJ worked exclusively with developer Jorgen Hedberg, the original creator of the PCDJ software products, on the Reflex® release. Supported operating systems are Windows XP and Vista.

About Digital 1 Media, Inc.
Digital 1 Media, Inc,, through its wholly owned subsidiary of Digital 1 DJ, develops and markets the PCDJ brand of professional audio products, which since 1999 have been recognized as the world's leading source of DJ performance software. More than 80,000 professional DJs around the world now spin music with their computer using one of the Company's digital audio file mixers. For additional information, visit www.pcdj.com.

Preview PCDJ Reflex at:
http://www.pcdj.com/reflex

For more information or a sample copy, contact:
Digital 1 DJ
1176 NE Cleveland St.
Clearwater, FL 33755
727-799-3828 ext 105



BEAMING Fatboy Slim returned to Loch Ness yesterday claiming: "My baby's all grown up."

Dance star Norman Cook played at the first Rockness two years ago and yesterday rejoined 35,000 fans rocking the Highlands.

The DJ was blown away by the festival, adding: "It's incredible how it's grown since we created it a couple of years ago. It's mad to think it came from such a silly idea. "It's like seeing a child go off and grow up. There's a strange mixture of pride and trepidation at how big it's become.

"It makes me wonder just how big this event can become.

"I suppose the limits are set by the reaction of the people of Dores.

"When they feel it's getting too big or out of control, that's the time to stop growing. For now, though, it's amazing to be back."

Cook headlined the main stage last night. There was a real sense of homecoming as he came on stage to a bizarre Willy Wonka intro.

When he launched into Praise You, he sparked a mass singalong and left his decks to dance in front of the crowd.

His good mood didn't even waver when he was hit by a fan's lightstick.

Earlier, Dumfries-born Calvin Harris played much of his album Acceptable In The Eighties, with single Girls a huge crowd-pleaser.

Fellow Scots dance star Mylo spoke to Email after his blistering set - and revealed he is looking for unsigned singers for his next album.

He said: "I've been struggling for a while with one track. It's a Roxy Music-style tune so I've been trying to get Brian Ferry to sing on it.

"It's been dragging on for ages though so it's time for Plan B.

"If anyone out there sounds a bit like Brian Ferry please get in touch."

Just like at last year's T in the Park, The View sizzled - with the set blowing away the hangovers from singer Kyle Falconer's birthday on Friday.

The frontman looked ragged as he walked onstage but led the band through a string of new tunes and old favourites, including anthem Wasted Little DJs.

Razorlight will close the festival tonight but drummer Andy Burrows plans to promote his favourite charity by playing a surprise solo slot earlier.

He formed an all-star group - featuring pals from Editors, Muse and Guillemots - to play a fundraiser in London last month.

He has also recorded a solo album in aid of children's hospice Naomi House.

Speaking exclusively to Email, he said: "I would love to squeeze in 15 minutes for an acoustic gig.

"Maybe I'll do a bit of busking backstage to try to raise cash.

"There will be 40,000 people so if I can get across my message about Naomi House. It's perfect."

He hopes to perform tracks from his album The Colour Of My Dreams, which he recorded at home using material from a book of poems by a family friend.

Andy admits playing solo in front of such a huge crowd terrifies him. He said: "It's daunting but knowing I'm doing it for Naomi House spurs me on.

"I think of the incredible kids there and it shows me my worries are ridiculous.

"I was down there the other day drumming with them and their spirit is incredible, very inspiring."

Razorlight's next album is well underway and Andy claims it is the best thing they have done.

He added: "It's going well - it sounds amazing, immense, epic.

"The songs are stronger. It sounds phenomenal."

But will Razorlight give Rockness fans a preview tonight?

Andy said: "I'm not sure. I don't know if it is a bit early to let the singles, the biggies, out there."

Recommended Money Makers

  • Chitika eMiniMalls
  • WidgetBucks
  • Text Link Ads
  • AuctionAds
  • Amazon Associates